Matilda

For Chef Renata Vanzetto's sandwich shop, a visual identity and visual communication for packaging were created. As part of the project, the character Matilda was born: a woman who is the main protagonist of the brand. Matilda has a strong personality and a sense of humor that is not always delicate. Matilda is the key element in both the identity and the packaging, and her special charisma adds value and brings more friendliness to the brand.

Name Matilda Lanches

Client Gurpo Eme

Category Restaurants

Scope Visual identity, Packaging